Since 1990, Target has been collaborating with innovative and unique brands to feature in their department stores across the United States. From Missoni to Jason Wu, Target has developed a concept for their branding strategy of creating lines with high end designers for a lesser price. Usually, these designers are for women and men’s apparel, but for 2012, Target has branched off into other areas of their stores for a wider demographic. The Shops at Target features 5 collaborations in apparel, dog food and accessories, bath and beauty, home decorating, and even candy! The Webster Miami is a fashion boutique featuring lighter, stylish beach wear, perfect for summer. Polka Dog Bakery is a gourmet bakery for your pooch, where dogs can be pampered with treats and stylish accessories. Cos Bar is a high end makeup shop featuring various designer cosmetics – it carries more brands than Sephora! Privet House is all about antique and modern collectables for the home. And last but not least, The Candy Shop will truly make you feel like a kid in a candy shop with walls and walls of varying candies.
Rather than just teaming up with one brand, Target was lucky enough to feature these successful boutiques and ultimately attract more than just fashion lovers. Most of these collections will launch May 6, 2012, so be sure to look out for them soon! **Even you Canadians out there, with more Targets now coming to Canada!
Tags: beauty, Cos Bar, fashion, interior decorating, Polka Dog Bakery, Privet House, Target, The Candy Shop, The Shops, The Webster Miami